Having a concise elevator pitch might be one of the most important exercises when you are planning on talking with an investor. This quick synopsis of your business must have a main grab while also peaking the attention of another person – all in 30 to 45 seconds. You’re probably thinking – that’s too short of a timeframe but that is the reason why it is so critical.
With the limited attention span of people today the reality is that it might be all the time you get to engage an investor. This doesn’t matter if this is in spoken words or in your Executive Summary. The main goal is to grab the person’s attention to your idea – so the most compelling aspect of your business venture should be presented “front and center”. So don’t miss this opportunity when it presents itself.